Steps to Take for SMBs during COVID-19
Throughout the duration this COVID-19 pandemic, SMBs need to stay afloat. We understand not
all businesses are the same, so we gathered a list of what we believe are major points to take into account
during this time of crisis:
1. Office Safety Measures 2. Customer Communication 3. Update Listings 4. Adjust Marketing Campaigns
5. Working from Home 6. Making sense of it all
1. Office Safety Measures
Ongoing safety measures are important for businesses still operating, and also for those who plan on reopening soon.
2. Keep Your Customers
3. Update Google My Business
4. Adjust Your Marketing and
COVID-19 has caused drastic shifts in consumer needs and business goals. To stay relevant and considerate, we recommend adjusting your marketing strategies and messaging accordingly. Some of the things you can do are:
Make sure all CTAs are adjusted to the strategies taken during this pandemic. For example, ‘Visit Us Today’ can be changed to ‘Contact-Free Delivery’.
Since we don’t know how long this pandemic will last, you should verify any scheduled content or automated emails such as Holiday Offers or Mother’s Day.
Also, for those companies who need to continue marketing but lack budget, Google is issuing ads credits to small and medium-sized businesses. You can learn more here.
5. Working from Home
Keeping track of employees who are working remotely can be a daunting task without the right tools. To maintain output, morale, and connectivity during the COVID-19 pandemic, we recommend the following tools:
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